This epoxy-based primer sticks to wood, concrete and tile without you having to make a dusty mess.

This is for contractors who actually think.

It is not for contractors that want cut corners. With floor-coating, prep is everything. Rather than a shortcut, this is a smarter way. It is more efficient, but the most important thing is it’s more reliable and consistent.

Here’s how it works:

For conventional epoxy to stick, a profile needs to be created, and contaminants need to be removed.

Grinding can do both, but dust is infrastructure for future failure.

CleanPrime epoxy bonds as well or better to nearly all smooth surfaces than conventional epoxy does to profiled concrete. So, installers can focus on removing contaminants instead of making a dusty mess.

The effort of prep is unavoidable: now it’s in our factory instead of your project site. You get an epoxy that you dip-and-roll with 90-minute working time that can be almost immediately recoated, or that can sit overnight before the next coat because we did the hard work already. High-shear manufacturing with core-shell rubber is not fast, simple, or cheap. It results in low viscosity so CleanPrime penetrates incredibly well. That means confidently bonding to otherwise impossible substrates and in my personal experience, it worked 100% of the time rather than 98.5% of the time (I ran 300+ projects/year for more than 10 years - click here for my story in 2 minutes, or dig deep in our “about” page).

Use Cases:

Note: I leverage AI as hard as anyone I know for research, ideation, automating workflows and editing. However, every word on this page was written by an old man in work boots (me). My prayer for you is that all the mistakes, hard-thinking, and long conversations I’ve had with 100s of other veteran, high-volume installers benefits you fully. Dig deep, and check back weekly because it feels like I could spend the rest of my life building this out further. I love you and I want you to be successful. Thanks for being one of the few that do. - Cory Hanneman.